 Developing
New Data Collection Tools
7.4 Support your staff to act as program
ambassadors
A tactic of successful community groups is to empower
and encourage staff and volunteers to spread a positive
vision of their community programs, acting as informal
ambassadors wherever they go.
Publicize positive findings, both inside
and outside the organization, e.g.,
- promising effects of programs on children’s
skills, knowledge, behaviour and
attitudes and
- success in recruiting and helping specially targeted
children in the community.
An evaluation can also
be a mechanism for advocacy, for publicizing
a program, widening community
support and targeting funding.
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